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Intelligent printing or intelligent marketeers?

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The printing sector is always evolving. Kasper follows all innovations with great attention. An eye-catching novelty is ‘printed electronics’: prints with electronic conductors. Think, for instance, about a business card with a little lamp.   To print an electronic product it’s important ...

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How to score with direct mail.

direct-mailing

Sending a nice flyer or box is a good start but there is more to it than that. Direct mail only works with a good strategy. The three keys to success: content, form and sending.   About the content: nobody is interested ...

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