Last April Google changed its search algorithm. Websites that aren’t mobile-friendly have dropped down in the Google search engine rankings for mobile devices, even if these websites used to do very well in these rankings. Why Google did this? Websites that aren’t mobile-friendly are difficult to read and to navigate on a mobile device. Mobile-friendly websites use larger letters and are easier to navigate with the finger. The effect on the search engine rankings is huge. It doesn’t matter if your website used to have loads of traffic, if you don’t have a mobile version your site is degraded in the search results. Sites that don’t meet the mobile requirements risk to lose customers to competitors who do have mobile-friendly websites. Do you want to test if your website meets Google’s mobile standards? https://www.google.com/webmasters/tools/mobile-friendly/ This update has no effect on searches made from desktops or tablets. Also, if a page that is not mobile-friendly has high quality content, it will still rank higher than websites with poorer content. This means Google keeps taking into account more than only the mobile-friendliness, but nevertheless after six months we notice that the new search algorithm’s impact is huge. Maybe you think that your audience mainly exists of people with desktop computers? Think again: statistics prove that more and more people use the internet on a mobile device. It’s only a matter of time before mobile takes over.
How do you have to adjust your website to get a better ranking in the mobile Google search results?
- Make a mobile version of your website This means that an independent version of your website is built, with its own url (eg: m.domain.com). A mobile version is an interesting option when you know your visitors are in a hurry and only want access to a small number of services. It is important to think carefully about what to omit from your site.
- Make your site responsive If your website is not packed with content, responsive design is the best solution for you. A responsive website adapts automatically to fit any screen size. It therefore works equally well on small smartphones, on different kinds of tablets and laptops, or on large desktop screens. All your website content can be accessed on each device, though you can of course choose not to display certain information.
- Make your site adaptive Sites with lots of content and visuals often have to deal with longer loading times. An adaptive design is the most appropriate solution. As where responsive design takes care of the ultimate look of your website (by using one flexible design), adaptive design allows to decide on the hosting level what is shown on your website and what is not. This way there’s a unique representation for desktop as well as for smartphone, with a far better performance and a shorter loading time.
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