Why advertising is a necessity


“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” – Steuart H. Britt   Did you recently start your own business? Building up a company is hard work and it’s very money consuming. A lot of novice entrepreneurs have few resources left to promote their business or product. But unfortunately your company can’t rely on a one time announcement or word-of-mouth advertising alone. To build up a permanent customer base you need clever advertising.   Create visibility The goal of advertising is to create visibility for your company. With the right advertising material you can let potential customers know you exist. You also need to distinguish yourself from your competitors. A Facebook page is not enough. Next to your own (preferably dynamic) website you should have business cards, flyers and/or postcards with a nice layout, and you should disperse those at places where potential clients abide. Also think about posters in your shop window, advertisements online and offline, etc.   A stronger corporate image Make sure that your advertising material stands out in quality. It also has to be in tune with your corporate identity. People must think ‘yes, I want to try this!’. The way you advertise influences how people look at your business. A badly printed flyer or a messy website won’t make a good impression. Please think very thoroughly about your advertising material: it strongly influences your corporate image.   What about the costs? The right advertising material doesn’t need to be expensive. Search for a formula that suits your budget. With some clever thinking you can keep the costs low and achieve spectacular results. An example: what about the shop window of a new business? You can mark the window with eye-catching, strong visuals. This way the company attracts attention and potential customers will notice you. Or what about spreading flyers with an interesting (small) first purchase discount? A beautiful flyer inspires confidence, people get acquainted with your company and the discount stimulates them to drop by. If they like your product they will be back for sure.   Never underestimate the power of advertising. Even with a low budget you need to invest money in professional advertising. It’s the only way to make sure that your business can bloom and increase its customer base.   Please contact us for more information.

About the author

Marian Denolf

shapes your ideas into eye-catching designs, loves coffee

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